ASA looking into blog report: we wait with bated breath

Just after the election, we highlighted a notice from the Advertising Standards Authority (ASA) of Malaysia in the newspapers. The notice urged Malaysians to report to the ASA any ad that was irregular or improper. We commented that this was a classic case of latching the barn doors after the horse had bolted as most of the unethical ads had already appeared before the polls.

Blog visitor Cheong nonetheless brought our blog report "Johnny-come-lately misses the boat" to the attention of the ASA.

To: asa@macomm.com.my
Cc: alirankn@hotmail.com
Subject: MISLEADING/OFFENSIVE ADS??

What is your response to the understated article?

I don't suppose I am the first to bring to your attention.

tq

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The ASA's response:

To: cheong
Sent: Friday, April 09, 2004 11:17 AM
Subject: RE: MISLEADING/OFFENSIVE ADS??

Dear Sir

The matter has been forwarded to the ASA Chairman for instructions.

We will keep you informed of the outcome in due course.

Regards
Secretaries
ASA

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Well, we wait with bated breath for the response from the ASA chairman.