Last minute ad bombardment
On the eve of polling day (7 March 2008), Malaysian newspapers stepped up the number of advertisements to “persuade” voters to cast their ballots for Barisan Nasional. Although the reporting trend has generally been in favour of the BN, the ads have also been generously displayed.
theSun beat its English-language rivals to publish BN ads in 14 pages, up 80 per cent from earlier in the week. The NST and The Star increased the pages for the advertisements by 77 per cent and 71.4 per cent respectively, while Utusan Malaysia, a broadsheet upped the ads from one page on Monday to five full pages on polling eve. These three papers have higher story counts that are pro-BN in general. Only theSun published a one-page ad for the DAP on page 38 with its slogan `Just Change It'.
The ad campaign is further supported by full-page messages, in colour, from different ministries and agencies, such as the Domestic Trade and Consumer Affairs Ministry, Mampu and the Employees Provident Fund, during the election campaign period,. Special pullouts have also been published focusing on the performance of government agencies like Felda, Felcra and Permodalan Nasional Berhad.
Midnight on the eve of polling is not necessarily the end of the campaign, as we know, BN “messages” flow through the media even during the non-election period.
posted by Media Monitors @ 5:12 PM
3 Comments
3 Comments:
Re: Election Tsunami 2008
Open letter as to what, a simple sole like me , ( I am a freethinker in both politic and religion) had to say about the not so surprise win by the opposition in Penang.
First and foremost, after the election date is announced, most elected YBs from the ruling component parties, start printing flyers or Report Cards on what they had been doing all this while or the Party taking out full page advertisements in the media, trying to claim credentials on what they had done so as to benefit the rakyat like you and me.They are trying to sell or emphasizing their ‘work quality’ . Points to ponder,
1. Are they not elected to act on the interests of the Public without being told to do so. Funds ( I may be wrong) could have come from the Federal Government for projects in that area. But from the flyers after reading them, one will construe that they ( the YBs ) are paying from their own pockets!
2. Advertisements in the printed media or by Billboards are expensive- why can’t they direct such money to the needful rather then try to redeem themselves for what they did not do when they should be doing it.
3. Prior to these events, one cannot help in noticing that when ever a YB had rectify a condition, there be such ‘trumpeting’in the Press the following days.
4. The YBs value their ‘egos’ more when they are doing their jobs – especially during the campaigning, they make it a point that their second halfs or family members are supporting them by boiling soups for them to ‘cool down’ or a family shots of sure supporters.
5. The Press also played a part in their downfall, because the former have taken more photographs of them, whereas the Opposition parties are not given a hint of their existence!! More so whenever the YBs while on their ‘marketing rounds’ helping the Public Joes to fry beehoon, washing, concerning an accident victim or anything that happened ‘ad hoc’. Ultra motives – you be your own judge!
In Penang the 3 ‘stooges’ and their proxies have been trying to tell the Public who should be the next CM- they have forgotten one thing or is it they are quite sure that they will be elected in the first place.
When election is quite now, there is suddenly an influx of land titles being given, or land given for schools, place of worship.money for the needy, etc – they did this as circumstances fit them- for 365 days x 4 in the past, were such charitable acts being done?
It is really a mockery of democracy, if one do not take into consideration, that the electrorates are the roots or foundations of a free Government.The former are now more educated, aware of what is going on round the local and international scenes, can reason and question, we Malaysians are no more like the “katak bawak temporong” syndrome.
Remember what President Abraham Licncoln said:
YOU CAN FOOL SOME PEOPLE OF THE TIME,
SOME PEOPLE ALL THE TIME,
BUT NOT ALL THE PEOPLE ALL THE TIME.
Thank you all.
Thanks for the information on the BN wasting our hard earned money to
advertise their 'achievements'
Read in the STAR of even date, that the UMNO head hancho in Kelantan,blamed that those who were transported back to cast their votes wereinflicted with the virus - 'election tsunami' of anti-BN feelings from the West coast and cost the BN's loss!!!
It is clear that there are still people when they speak ( not through the mouth), make use of another orifice located at the bottom of the human anatomy to express their thoughts - which really stinks!
It's their mentality, mentality and mentality......
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